Intelligent, Compelling and Effective Communication
Every year at least one previously well-respected major brand takes an almighty tumble in the reputation stakes. More often than not the crisis comes about because of a product or service problem, accident or even the persistent poor handling of some relatively minor issue until it has spiralled into a much bigger one.
A great reputation is a hard-won and highly-valuable commercial asset, underpinning opportunities for growth. A poor reputation, on the other hand, always wounds and sometimes even major brands cannot survive the damage it causes.
Trust in business leaders continues to be at a low ebb as the tough economic climate continues, with only the likes of politicians and journalists having a tougher time convincing people of their veracity!
